Many people spend little time on adverts, while others ignore them completely. This, in turn, reduces the amount of genuine exposure you will receive from them. Even if your advert runs in a magazine or newspaper, it still won’t reach its total readership, considering that only a small percentage of readers pay any attention to adverts. With PR, on the other hand, you could send a press release to certain newspapers, TV stations, online websites and blogs. If a national outlet publishes it, local outlets are more likely pick it up as well, giving you even more comprehensive coverage.